Catalogs rely on headlines in the cover as much as they rely on full color images. That is why you should also pay attention to the composition of your headlines for the betterment of your catalogs. If you are unsure as to how to do this exactly, then you are in luck. I have here below five great headlines that professionals use to actually attract lots of catalogs readers. These have already been proven classically effective, so it is worth trying them out for your own color catalogs.
1. Savings, benefits and all things free – Face the facts. Almost all markets out there like getting discounts, savings, benefits and all things free. It is just natural for most people to always go for those great deals. In catalogs, this attitude can be a boon.
By using headlines that advertise discounts, benefits, savings and all things free, you are guaranteed to get lots more people picking up and keeping those catalog prints. So if you can include that discounted offer in the headline, try to do so. Believe me, it will work wonders.
2. The bandwagon statement – People hate being left behind. That is why one of the best catalog headlines you can write is the bandwagon type statement. In this type of catalog headline, you basically convey to readers that they must read the content or miss out on some great opportunities that others are already taking advantage of.
Nobody likes being left out while their colleagues and friends get the advantage on them. That is why it is good to also use the bandwagon statement from time to time. If everybody is doing it and are of course benefiting from it, why don’t you try it out too right?
3. The expert/celebrity endorsement – There is no denying that fame and personality is a big factor when it comes to headlines. For catalogs, using an expert or celebrity endorsement and communicating it through the headline can be a big help in getting readers.
For example, if you just write something like “Sonia’s recommended exercise machines” (wherein Sonia is famous either as an expert or as a celebrity) this can already get people to pay attention. If they know and trust that person doing the endorsement, then it would be easy for them to read and trust your catalogs as well. So if you can get those endorsements, do not hesitate to feature them in your catalog headlines.
4. The “too good to be true” shocker – Shocking headlines are also guaranteed of course to get readers reading catalogs. In fact if you can spin your headline to sound almost “too good to be true”, you are guaranteed almost 100% readership and responses. This is because people often want to confirm shocking things that they have read.
They either want to refute it or confirm it as immediately as possible because most just don’t want to bear not knowing really. So if you can spin a headline with shocking content (that of course is still reliable) then you should try it out with your catalogs.
5. The promised knowledge – Finally, you can also go for the promised knowledge approach to headline making. This involves you promising some very special knowledge that will help readers gain even more benefits and of course improve their lives.
In the catalog context, this can be special tips on how to use those products effectively, or even tutorials on how experts get more use out of them. Free knowledge is sometimes hard to resist that is why this type of catalog headline is effective.
Now, start trying these out and testing them in your target audience. You should get really great results and responses from your color catalogs this way. Keep practicing and refining these types of headlines so that each batch of your catalogs will have guaranteed readers whatever happens.
Visit this site to read more about catalogs and color catalogs: http://www.printplace.com/printing/catalog-printing.aspx ; http://www.printplace.com/printing/color-catalog-printing.aspx
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