You just need to know the right elements to put into your catalogs. Luckily for you, we already have this basic and essential list for you that you can follow. Just go through the list and see what you will want to have for all your holiday catalogs this season.
1. Fresh new color themes – Look at most of the typical holiday catalogs today in the market and you will see of course an obvious trend. They use the typical holiday colors, using red, white and green as their base, with gold and silver additions whenever possible. While these are great and pretty impressive for the most part, they are also of course pretty common.
In this holiday season, your own custom catalogs need something more than that. Since everybody is using the same traditional color schemes, you will benefit more if you go the other way and use something a bit more unique. For example instead of red, green and white, why not go for something like blue, yellow and silver?
This still has some of the festive mood in the scheme, but by using these elements as the dominant colors you complete change the whole holiday catalog’s look. Doing this makes your catalogs more distinct, giving it a high chance of getting picked up.
2. Updated fonts – Every holiday season, you should use more updated fonts for your catalog content. While it is subtle, people can feel how old some text documents are simply because the font looks a bit outdated.
Using old Arial and Times New Roman fonts for example will mark your catalogs as a bit old, while using some of the web 2.0 fonts of course will make these designs look more trendy and in with the times. So consider using more updated holiday fonts for the sake of the effectiveness of your catalogs.
3. Modernized holiday symbols – We all know the typical holiday symbols and logos that get thrown around in holiday marketing. The best thing that you can put into your catalogs to make it effective this season is to modernize these holiday symbols.
Do not just use the traditional form of these logos, remake them into sleeker shinier versions fit for the modern digital kind of design trends. These will essentially upgrade your catalogs this season into truly modern, popular and of course effective tools for the holiday market.
4. A different call to action – Instead of using the typical “buy now” call to action in your a catalogs, today’s holiday catalogs typically have something totally different. Since people are already numb to the call of that invitation to buy, you can just invite them to visit your website, follow them on twitter or just go to a marketing event with free stuff.
By doing an alternative invitation, people won’t feel that they are being sold to, though you are already encouraging them to actually buy. Thus, you are generating sales leads now with your catalog, not merely just blatantly selling. This is oftentimes more effective today than direct selling.
5. More contact and response methods – Finally, if your audiences do want to respond to your catalogs, it will be good for them to be able to respond using lots more different methods. This gives them an option to go for the most reliable and easiest way for them to respond. So give them your shop address, telephone numbers, website url, social networking handle as well as other alternative response methods that they might like. The easier it is for them, the more likely they will respond.
So that is all the things your catalogs need for this holiday season. Good luck with implementing all these elements into your color catalogs. It should be easy if you are serious about this.
Visit this site to read more about catalogs and custom catalogs: http://www.printplace.com/printing/catalog-printing.aspx ; http://www.printplace.com/printing/custom-catalog-printing.aspx
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