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Some designers tend to go to the easy and cheap road to designing their custom pocket folders. When this happens, they typically commit a few gross design mistakes that may look innocent, but have far reaching consequences in the overall look and layout of your own pocket folders.
In this article, we will teach you some of these typical design mistakes for pocket folders. Learning from mistakes will help you be more aware of them, and of course will help you AVOID them so that your own pocket or presentation folders will not have those errors. So read the list below as these contain some of the most common mistakes amateurs and professionals commit when they create full color designs for folder printing.
1. Bad or hard to understand title fonts – Creativity is the key to outdoing other similar pocket folders that compete on the professional level. However, when it comes to the font styles used in the content, you do not have to be TOO creative.
In fact, your first priority for your title fonts in custom pocket folders is to make them quickly understandable and visible. So take extra care in your creative choice for pocket folder text fonts. It is better to use distinctive, creative but also headline type sans serif fonts for better visibility and understanding.
2. Lack of distinct color – Using a WHITE pocket folder is a big no no in custom pocket folders. If you used this, then what would be the point of creating customized prints if they will just look like the commercially available blank pocket folders right? If your design lacks that distinct color, it won’t be visible enough and memorable enough to really work well for your customized purposes. So for your custom printed folder, try as much as you can to use more vibrant and distinct colors, just to help them look more visible than the rest of the common printed presentation folders.
3. Uninteresting backgrounds – Besides colors, many amateurs also make the mistake of using uninteresting color backgrounds. While a plain background color is nice (especially if it is a soft but bright color), it is still of course just plain old boring.
Today, sleeker more interesting printed pocket folders use dynamic backgrounds. They have seamless color changes within the background itself, or even have distinct textured elements and features. Pocket folders will have more complete looking designs with these dynamic styled backgrounds.
4. Low quality graphics – The true green horns in printing custom pocket folders typically commit a big design mistake when it comes to their graphics. Basically they do not realize that for professional pocket folder printing, high resolution images are mandatory for quality pictures to appear. Using lower resolution clip-arts and images will not be ideal as they will look fuzzy, causing a cheaper looking pocket folder to be made. Avoid this as much as possible in your prints.
5. Lack of call to action – Finally, a custom pocket folder typically is meant to attract people to read its contents. Most designers forget to add a call to action that invites people to this end. A simple, message that says “open now” or “content inside” can typically be enough to encourage people to read immediately as long as it is distinctly colored. You might try to test adding these out to make your pocket folder prints more effective at their goals.
With all these knowledge of mistakes, you can easily avoid them and make your own custom pocket folders all the more effective and professional looking. As long as you take all these to heart, you will find no trouble at all with your professional pocket folders.
The author is affiliated with a company that offers http://www.printplace.com/mkt/pocket-folder-printing.aspx