According to the Nielsen 2009 report, the Singapore outdoor advertisingindustry is worth around $134 million dollars a year. But unlike in most countries, billboard advertising is not commonly used due to the Government rules and regulation on where and when outdoor Outdoor Media advertisements are allowed to be displayed.
According to the Building Control Act:
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Singapore has a well-deserved reputation as a clean and attractive city which is preserved by their strict guidelines in regards to Outdoor Advertising. Outdoor advertisementsin Singapore don’t just come out of nowhere and turn into visual pollutants. It stands out effectively from existing structures and varied media forms such as trains, buses, and taxis. The top four media owners in Singapore largely deal in buses and bus shelters, trains and train stations – basically covering road transit, street sides, rail transits and rail stations. These four media owners control more than 75% of the outdoor advertising spent in Singapore.
SMRT Media, one of the leading Out of Home Media Owners in Singapore, offers one of the largest outdoor advertising solutions through its wide network system of over 100 trains, 65 stations, 3000 taxis, 6 bus inter-changes and close to 900 buses.
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/
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