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Are you plagued by bad booklets all the time for your marketing? If you are, then you might not be addressing the correct causes of these issues. Let me tell you about the 5 common possible causes of bad booklets and their corresponding solutions.  Once you know the main root of the problem you can easily correct them and produce great looking booklets of course. So read each item below carefully and discover if this might indeed be your problems with your own booklets.

1. Bad cover quality – Of course, booklets will fail if they have bad cover quality. However, you must remember that there are several factors for a booklet cover to be bad. Besides having a bad design that cannot connect or interest readers, there are also other factors that make the cover not succeed.

For example, the quality of the materials used in the cover can also be a factor. Use materials that are too cheap and people think that your whole booklet is cheap as well. Use materials that are too gaudy and some people might just be turned off outright into reading your color booklets.

That is why it is important to be extra careful with your booklet cover design. The layout, the colors and the material all factor in with the perception of your booklets. Make a bad cover impression and you won’t expect your brochures to be successful with their goals. So always try and challenge yourself to make the best booklet covers possible.

2. Bad image quality – Another factor that makes a booklet bad is the image quality. Many of the newcomers to booklet printing do not realize that in printing, you will need a high quality image. The internet images that look so great on the monitor will not look too clear when printed in something like booklets.

Many people make the mistake in thinking this is so and just pile on the low resolution images from the Net. This produces really fuzzy booklet images that make things look very amateurish. So you better avoid web based images for your booklet. Make sure that you get only high resolution pictures set precisely for booklet printing. (anything above 300dpi is good)

3. Bad font quality – Remember that fonts actually determine a lot of the look of color booklets. Not only does it make your content look great, but it also establishes a big part of the theme of your prints. That is why you should be careful with your font choice. Use old or inappropriate fonts and your booklets will be in trouble. It is best to always download fresh new free fonts from the Internet to make sure that your booklets will look new and appealing for most people.

4. Bad audience research – Booklets also turn bad if you have a lack of audience research. Knowing what your audience is most attracted to as well as their ideal content will help you a lot in making great looking and engaging booklets. Lose that research and your booklets will be lot, boring, uninteresting or “self centred towards you”. That is why you should not forget your audience research for your booklets.

5. Lack of testing – Finally, booklets become bad because of lack of testing. A lot of newcomers to this fail because they did not actually do the basic step of having other people (sample audiences) review the main booklet draft.

Proofreading and reviews are important because it gives you a fresh set of eyes that will tell you all the mistakes that you might have missed. Lose that and your booklets will probably be raw and unfit for true deployment to a big market. That is why you should always think about testing your color booklets.

Now you know what you probably need to do to make sure that your booklets do not turn bad. Try to avoid all the root causes of bad booklets above and you should have a good assurance of great and worthy color booklets.

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