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Did you think that all you need for your business cards was your name, number and contact information? Well think again, because there are very specific content elements in business cards that must be included if you want them to be powerful, effective and memorable. Let me tell you the basic business content for real effective business cards in this special guide. Use this guide for your own custom business cards, and you will see the difference.

1. Name and title – Ok first, let us get the obvious out of the way. You will need to have your name and your title of course written in your business card. Take particular care in choosing the font style of your name, since this will shape that initial subtle impression upon people.

Make the position/professional title a bit smaller and of course make sure that it describes your position in your company or your true profession specifically. Keep everything nice, neat and clear, so that people will be able to read exactly who you are, and what kind of professional are you. This is your lasting impression with those custom business cards, to try to make it as right as possible.

2. Company/Organization/Professional details – Next, do not forget the details about your company, organization or specifically your professional details. This includes the details about the products your company produces, the advocacies your organization supports or maybe the specific details about your profession and even license information.

This allows you to shape the authority of your business card as well as introduce your persona and your representation towards people. Make sure you try to be as detailed but concise as possible with this one.

3. Contact information – Of course, no business card can be a business card without contact information. This must be printed in very clear text that can easily be read so that people won’t have trouble actually reading that information. It must always be as up to date as you can make them of course, and if possible print ALL contact information you can list down including telephone numbers, mobile phone numbers, addresses, email addresses and social networking handles. The more contact information the better as people can pick the best way to respond.

4. Supporting logo – You must have a logo or symbol printed out in your postcard to make them look official and trustworthy. This is crucial since people actually trust business cards more if there are official looking logos on its prints. So try to get that high resolution logo of your business always into your own business car designs. This can be of great help for you, impressing people with your company as well as projecting the image that you want to portray.

5. Marketing call to action – Finally, your business cards should call people to do something. They must actually be told how to respond to your message since they typically will get all lazy about response if you don’t. So make sure that you encourage people with small text at the front or even at the back of your full color business cards. You should get some additional sales or responses just because you invited those readers to do something about what they have heard.

Good! Now try to list down and remember all the items above. Add these all to your business cards and you should have a decent and professional business card that not only impresses people, but also does some marketing for you. This is the type of dual purpose business cards that always gets a lot of responses and results. So try it out. Good Luck!

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