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Check the typical business envelopes you are mailing. What are you using? Are they your off the rack commercial envelopes or are they specialized custom envelopes? If you are using the former, then you should read this article start to finish. In business you should now think of dumping those standard styles of full color envelopes made commercially and invest in printing custom colored envelopes.

1. Better competitiveness – Many people receive “snail mail” even today. The worst thing about it is that most people dread them (because they are bills) or they just ignore them because most of them are junk mail. The best way to fight that with your own business mails and business envelopes is of course to use radically customized color envelopes.

A customize envelope printing can have distinctly different colors and graphics that can make it highly competitive against all those other junk mail. You just need the right design that appeals to your target demographics and these full color envelopes can effectively succeed against all other mails out there. That is why it will be worth it to customize your envelopes.

2. Better business image development – Most other similar envelopes used in business just have a typical business logo in the sender area of their design. With more customized envelopes, it is possible to do more than that.

In fact, you can develop a better brand and business image or reputation by changing the whole envelope design layout, integrating your logos and other supporting images throughout the envelope itself. If your image or reputation rating is down, these envelopes can support you a bit, giving people the right positive impression as they receive your mails.

3. Chance to add extra details – Remember that with customized envelope layouts, you do have the chance to add extra details in its design and content. While the main address and name elements should be in their proper places, the back of the envelopes as well as its sides can potentially be turned into extra marketing areas where you can advertise your products or even your business as a whole. This can make your direct mail marketing more impressive and convincing as there will be more messages and more things to interact with in this kind of setup.

4. It is cheap – One of the more convincing reasons for printing customized envelopes is that it is cheap. That is right! Customized printed envelopes can be easily developed at an affordable price. You can get professional looking envelopes can be yours for $50-$100 for small orders and of course a few hundred more for big orders.

This can get you hundreds and even thousands of pieces of custom envelopes perfect for your campaign. So big or small alike, your business should be able to afford it without risking too much in marketing.

5. It is easy – Finally, you should consider customizing your marketing envelopes (and not use templates) simply because it is easy. Do not be afraid! It is not as technical or complicated as you think. With the specialized design tools today, it is just drag and drop and save. All you need is a little imagination and your customized business marketing envelopes should give you plenty of leads and sales.

So do not just stand there. Remake your business marketing envelopes now! Customize them! The benefits are just too amazing and too useful for marketing not to miss out.
Brent Durell writes articles about advertising and marketing strategies such as investing on business envelope printing.