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Printing color booklets is a very big investment indeed. So do not just throw away all that money by printing booklets that are just too boring. To avoid printing boring booklets, you just need to avoid a few of the common boring mistakes that many people commit. Here are five of the most common ones you must avoid listed below. Make sure you remember these in order to easily avoid committing these mistakes in your own booklets.

1. Long titles, chapter heads and subheads – One of the most visible signs of a boring booklet are long titles, long chapter heads and long subheads. Any kind of title element that takes almost a sentence to describe is absolutely bad and boring. People will not really remember your booklet early on with all that complicated and long titles.

While it might be descriptive, it will be memorable, and look ultimately boring for most audiences. Only some real enthusiasts will understand the long titles, but all in all you won’t get real results. So avoid this at all costs in your own booklet printing.

2. Bad portrait covers – Many old timers and newbies actually still think that portrait style covers are okay. For those who do not know yet, a portrait style design is basically a framed image with a single object or person in it. Now, it might sound good to do this for specific kinds of booklets, but in most cases, this kind of image is getting less effective for modern audiences. This is because most people like something more than a portrait. They like stories, and they like learning something along the way.

So a still life won’t really be great at anything these days. Avoid directly advertising your product or service like this and always go for the energetic lifestyle cover. Don’t use those portrait styles as your own main design feature as it has been done for a long time and people just do not expect for people to pay attention to it. So try to always innovate and create something new and fresh for your brochures.

3. Unremarkable title font – Another seemingly minor factor that might actually have a big impact on your booklets is the font. More specifically the style used for the title of the booklet.  Choose something that is too regular or common for people and you will see that your whole booklet will look old, just like the ones made in the 90s or 80s.

So do not just use some plain old font. Install something new and fresh for your editing material, and make your content look fresh new, and even surprising. So never stick to the common font. Make sure that you try out new elements to make your booklet covers look great and amazing.

4. Too much text in content – Of course, there is such a thing as getting too much content. People do get busy and carried away sometimes with writing that content for booklets. Sometimes, this overindulgence in content can make the whole booklet fail just because the whole thing looks difficult to read and manage. So try to manage your booklet content and if possible balance out the use of text and images in the layout.

5. Unorganized content – Finally, your booklets might look boring since you did not organize their content. If these are just big blocks of text then people will just get tired trying to get the whole picture. However if you just chunk content and display them in n outline format, things will look better and will be easier to read. So do not be lazy, organize your content and your shop every day.

Great! Now once you know all these important information, it should be easy now to avoid anything that will make your color booklets look boring. Good Luck!

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