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Academy of the competitiveness of the industry of China report (2012) No. 2 "blue said, according to the standard of world bank, in 2011 China has entered into superior in high-income countries, and the competitiveness of the industry of China as the world's largest. But the report also showed that since 2011, the competitiveness of the industry of China's present further weakness trend,Clinker rotary kiln the competitive structure not obviously optimization. 2012 how to do bigger and stronger cultural media, improve the competitiveness of the industry is the key.

First, the content of science and technology culture industry needs to be further promoted. In recent years, the Internet agitation sweeping the globe, some new media, new technology arises at the historic moment, to the traditional media operation bring greater impact. The operations of our cultural industry at present main subject gathered in books, newspapers, magazines, television, radio and other traditional media sector, these traditional media operators by certain policy before protection, limited competition in the field of high technology utilization value degree and use level also relatively weak. In the Internet business,although China also produce baidu, such as tencent giant enterprise, but from the point of view of the industry, the development of science and technology speed is still relatively slow, and culture of science and technology enterprise level of use is still limited. Our country cloud computing behind the European and American countries about ten years or so, chip, the software system development is weak, especially the design of the cultural industry software, such as cartoon making software and basic it is use of foreign software and technology.

Second, the combination of the cultural industry and finance to be further improve the degree. Our cultural industry operation has just started the capitalization of the road, past the culture enterprise financing needs major on bank lending and government support to meet. The national culture system since the reform, some excellent culture enterprise listed quickened significantly,Hammer crusher the cultural industry in the financing channels to expand. However, some companies are only to be listed as the purpose, raising money using ability is weak, the capital platform function also not make full use of. Industry financing requirements are still there exist certain degree of dislocation phenomenon: large and super large enterprises financing strength, but financing demand; Small and medium enterprise culture has huge financing needs, but business income is no guarantee, a lack of ability to resist risk, financing ability is poor. Media culture of the investment and financing system still need to be further perfected, in order to realize the cultural industry management and financial capital management of the effective combination.

Moreover, the cultural industry and regional development across media difficult, system reform to be further deepen.Our country the concentration degree of the cultural industry is still low, the most enterprise on a smaller scale, market affected by external environment, do not have a stable business capacity, the industry to be integrated. In culture industry operators to too much, too scattered on the reason is because the local protection, on the other hand is due to system reform remains to be thorough, the consolidation in the industry is yet to be training.

Finally, culture media industry needs financial services to support. For example, the cultural industry funds, it is shouldering the promotion of culture industry and financial capital, combined with the great-leap-forward development mission, the key is based on the following three work: the first is to stick to social benefits and economic benefits by the principle of market operation mechanism; 2 it is in support of the transformation and upgrade of traditional culture industry, meanwhile, promoting new culture industry to speed up development, guide resources optimization restructuring and structure adjustment; Three from cultural progress and the well-being of the requirement of high quality support cultural enterprises.