It was once Orkut and now its Facebook. Things keep on changing with time as nothing is constant in this world!
There was a time when people didn't know what social networking is and now every single person has a Facebook account. The core purpose is to provide intercommunicative facilities to the global audience so that a person can talk with the other one in a matter of seconds.
A logo design is a perfect communicator and representative of a particular business be it of any nature. Hence, this social networking platform which provides interconnectivity and communication throughout the world also requires a face for its business.
A graphic designer looks at these brand marks from a different eye. They prefer dividing them into segments so that they can easily develop ideas. Generally it is divided into:
1- Colors
2- Fonts
3- Object/Icons/Images
4- Or Tagline
Colors are the most crucial segment of a brand mark identity as they are used to implant a message into the subconscious minds of the viewers. Hence, every color has a meaning which is intelligently used by a graphic designer in a social networking brand mark. Colors that are frequently used in such a corporate identity are discussed below with little description of each.
1- BLUE:
Blue is an ideal color when it comes to such a corporate identity. Have you seen famous brand marks like Facebook, Twitter, LinkedIn etc. which contains this particular color in suitable light and dark shades. Hence, you will notice all the top social networking logo platforms using blue color in their brand mark identity.
Color meaning:
It shows authority, power and stability which every top brand mark should identity depict. It also implies sincerity, trustworthiness and loyalty which a user should always feel for a networking platform.
2- RED
Red color is the second choice for these corporate identities. Let me remind you the top most video sharing site YouTube which consist of red and white. Google and Bebo are other famous interconnectivity platforms which has this particular color in their logo.
Color meaning:
It is an intense color use to show the intensity of anything. When it comes to web communities, this color is peculiarly used to stress or reinforce the whole idea to the viewers. Red is something which attracts the audience attention in a second, therefore, when a person wants someone to immediately notice something, he uses this color.
3- GREEN:
Although, green is used to show different aspects of nature but this color is often used in these brand marks as well. Famous web communities like Ning, openmusic are a perfect example of green colored logo.
Color meaning:
Green symbolizes calm and peaceful surroundings which is the basis of various web communities working.
4- BLACK:
Black is not common with these brand marks, however, when a graphic designer wants to show a company's authority, he prefer using this color. USA network logo design is a perfect example of black colored corporate identity.
Color meaning:
As mentioned earlier, it depicts authority, power and position to show you're a market leader. Hence, if you own a networking business then you can consult the preceding ideas to get your own business representative.
Tammy Becker is a senior graphic design consultant at a professional graphic design company. For more information USA network logo please contact at social networking logo.
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