Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. But how big is an advertisement’s impact on the consumer’s decision, especially, when it comes to outdoor advertising?
Out of home Advertising Campaigns are regularly seen by people on the road or just outside their homes. This not only brings the advertisement closer to the point of purchase but it also prohibits the consumer from ignoring or turning off the advertisement. This constant exposure and great relevance of Outdoor Advertisements must make it more effective than other mediums. According to one study, 71 percent of the audience often look at the messages on Digital Billboards and more than one- third or 37 percent look at outdoor advertising each or most of the time they pass one.
Not only was outdoor advertising able to capture the attention of passersby, they were also able inform their audience about significant events and businesses that they are or would be interested in. It is found that 58 percent of viewers of Out of Home Advertising learned about an event that they were interested in attending and the same percentage also learned about a restaurant they later visited. 56 percent also talked about something funny they saw on a billboard. 33 percent have been reminded to tune into their favorite TV program and 44 percent were reminded to tune into their favorite radio station. Outdoor advertising were also able to help 26 percent of its audience note a phone number and 28 percent a web site address. These statistics are surprising since finding information about something is usually done by searching about it on Google.
But the greatest and most significant finding of all is that outdoor advertising was also able to affect the viewer’s decision. 72 percent of viewers frequently shop on their way home from work and 68 percent frequently or sometimes make their shopping decisions while in the car. 38 percent of people also make the decision to stop at a store while on their way home. Imagine what great timing an advertisement would have if this were the case! It is found that 24 percent of the audiences were motivated to visit a particular store on that particular day because of an outdoor advertising message. 32 percent also visited the retailer they saw on a billboard while 50 percent received directional information from it. And because of out of home advertising, 24 percent of its viewers immediately visited a business that was being advertised.
Based on these statistics, it shows that the way to an Effective Advertising is through Outdoor Advertising. Just imagine its efficiency and impact when it comes to capturing the consumer’s attention and influencing their decisions.
SMRT Media, Singapore's Best Advertising Agency in Outdoor Advertising offers excellent Advertising Campaigns like Taxi Advertising. Learn more about the company, visit their site http://smrtmedia.com.sg/
- Author Articles
- More From This AuthorIn advertising, media is a term used to describe the different tools, forms or mediums used to deliver content or brand message. But when you incorporate modern technology with the traditional forms of media, you will be able to get digital media....Touch screens, Near Field Communication (NFC), Augmented Reality, WiFi, motion-sensors, and facial recognition – just a few things that the development of technology has provided us. Humans, since the beginning, have been constantly developing...Not all promotion methods are appropriate for every promotion. For those new to promotion and for online company proprietors, it is valuable for them to know what features various promotion press can offer to their company. Here are four...Outdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these advertisements may be smaller...What makes an advertisement effective? Is it the Hollywood star endorsing your product? Or is it that witty line across your billboard? There are a lot of factors that contributes in making an advertisement effective but there are other ways you may...
- Related Articles
- Related ArticlesLinkedIn is one of the professional networking site which helps to connect with colleagues, partners, suppliers, etc. LinkedIn was found by Reid Hoffman and team members from Paypal and Socialnet.com in December 2002 and launched in May...Facebook introduced a renovated application for business which gives you added look and control for your business site .With the help of new page you can interact personally with fans via enhanced graphics design. The renovated Facebook timeline has...Approximately 10,000 Alaska car accidents occur in the state every year, and nearly 3,000 people are injured as a result of these crashes. When someone is injured by a negligent or reckless driver, that person has legal rights and options available...It is reported that the import price of 62% iron ore fines at China's Tianjin port was $130.90 at tonne on Monday, down 10.3% since the start of May. The Financial Times quoted a a senior executive with a global commodities trading house as...Mac import MTS to iMovie, how to convert MTS to iMovie on Mac? Want to import MTS to iMovie for editing on Mac? When you shoot some vidoes with Panasonic, Canon or Sony HD camcorder, you may get many files which in .mts file extention, need to...
- Latest Articles
- Latest ArticlesCan you envisage being adept to title your own cost for the Banner Designs you want? We allow you to name the price you are eager to pay a Banner designer for your custom emblem identity. Some online companies may charge between $100 and $500 for a...Syntroid is an artificial hormone which is normally produced by a thyroid gland. There is also Cytomel which is considered to be a rival of Syntroid. In fact, the latter is less effective. Perhaps, you’ve heard about Synthroid, an...Because you enter the process of learning about Ms MCSE's, you're almost certainly available as one associated with 2 scenarios: Perhaps you're thinking of your full change of career to IT, and you've got discovered a developing interest in those...Ultimately what everyone wants, needs, deserves or craves is a companion. Someone who you can share your life with, maybe not all your life, but parts of your life. You share your bravado and good times with friends, your future and your dreams...The zone read has become a staple for many college football programs. It creates options and space – both of which dynamic players can take advantage. While specifics vary, the zone read involves the quarterback making a choice based on the...
- Most Read Articles
- Most Read ArticlesWhat has been the impact of technology in today’s business world? Technology has proven to be the best fit for any rather every business to achieve better profits and conserve various resources. Software applications are flooding into every...Two of the prominent locations in the Philippines are Manila and Makati. If Manila is popular for its historic attractions and the label “capital of the Philippines”, Makati is more prominent for being the hub of financial deals and commercial...Two of the famous cities in the Philippines are Manila and Makati. If Manila is famous for its historical landmarks and the title “capital of the Philippines”, Makati is more famous for being the center of financial transactions and commercial...There are two famous cities in the Philippines, namely Manila and Makati. If Manila is famous for its historical landmarks and the title “capital of the Philippines”, Makati is more famous for being the center of financial transactions and...Setting up a business in this complicated time is not stress free. With the business processes such as outsourcing, they are finding new ways to keep up with others. Business planning also became critical more than ever with business...
