Did you know:
>>as of 2011, there are 190,000 new cases of invasive breast cancer and 60,000 cases of non-invasive breast cancer in American women
>>1 in 8 women in the United States will develop invasive breast cancer over the course of her lifetime
>>breast cancer death rates are higher than those for any other cancer, for women in the U.S.
>>white women are more likely to develop breast cancer as compared to African American women, though are less likely to die of it than the latter
>>increased light exposure leads to greater breast cancer risk
These and other facts are just some of the reasons why businesses need to show they care about the well-being of their clients and potential customers. The primary objective behind the National Breast Cancer Awareness Month is just this—to create increased awareness about this dreadful disease amongst people, especially women.
When saving lives and finding a cure is the objective, then that is the perfect cause to reach out to your potential customers and make that emotional connection with them via promotional items. Breast cancer prevention and awareness can be promoted by not just pinning on a pink ribbon, but by actually conveying your message more effectively and in a personalized way to your target audience.
Custom promotional gifts make great fundraising tools to spread awareness about this disease while giving your business that much desired human touch that potential customers look for in a brand name. Promotional giveaways can range from breast cancer awareness bracelets, promotional pens, mugs and bottles, can koozies, calendars, caps and hats, promo t-shirts, and several other business gifts that your supporters, loyal customers, and even prospects will love to wear to help with publicity of the cause and your organization too.
Logo imprinted promotional products will serve to remind women to have their yearly check-up and mammograms done, and also to keep up the practice of routine self-exams. Such a cause touches every life in one way or the other. Mothers, daughters, sisters, aunts, and cousins of afflicted family members would appreciate your company’s gesture of care about their wellbeing, and would remember your brand when they require the product/service that your company specializes in.
October is Breast Cancer Awareness Month. Procure those promotional items right now and dig your heels into your company’s advertising campaign while touching lives in a humane way.
Susan Smith. She works in the promotional products industry. Her interests lie in developing new business strategies, coming up with new promo items distribution to clientele and organizing promotional giveaways.
