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Colors, they say, are the essence of one’s emotions. True enough! They have meanings that relate and affect one’s psyche. They can set the mood of a place, affect feelings of a person and are a powerful psychological tool.  That’s the reason why advertisers use color printing on their advertisements as a way to creatively and effectively promote their products or services.

In picking out colors for your color printed ads, put a little thought or consideration on their perceived meanings to put an edge to your ads. Though sometimes, people have individual perception of the meaning of colors depending on their culture and experience. But basically, some colors have universal meanings and these colors are the most commonly used in advertising. Convey your message vividly through colors! Here are a few color interpretations you can use as a guide for color printing and spreading your message:

•              Black

Black is the color of authority, power, elegance and strength. It can also mean stability and intelligence. In advertising, black can be used to promote music shops, law firms, accounting firms, businesses related to technology, jewelry shops and the likes.

•              White

White is the color of purity, innocence, and cleanliness. It is also sometimes known as a neutral color. White can be used to promote cleaning products and services, bridal shops, medical products, and food services. White also gives a calm effect.

•              Red

Red symbolizes aggression, warmth, energy, vigor and excitement. It is the color of blood, love, and passion. Red is effective for promoting perfumes, lipstick and other cosmetics. Though red can sometimes be irritating to the eyes when applied in printed advertisements, you can add other colors to neutralize its effect.

•              Yellow

Yellow is the color of the sun. It means cheerfulness, laughter and optimism. It is best to use to advertise products that like toy stores, children’s apparel, candy shops, amusement parks, and can also be used in promoting beauty products.

•              Blue

Blue is the color of peace and tranquility. It sets a calm and cool mood. Products that can be associated with blue are pharmacies, travel agency, medical products, and the likes. Blue also means masculinity so it can be used for masculine products like deodorants, masculine soaps, and other masculine cosmetic products.

•              Pink

Pink is the color of femininity. It has an attractive quality and can also mean love. Pink is ideal for feminine products like beauty soaps, feminine cosmetics, and the likes. Also, pink, is usually associated with babies. So it can be used to promote baby products like lotions and powder.

However, colors can make or break your advertisements depending on how you’re going to play with it. Advertising is a combined form of art and psychology so it is important that you know how to use colors artistically and intelligently. Be reminded that the most significant factor in print advertising is choosing the right colors for your materials.

Be creative in playing with colors and be very particular with color printing company you’re going to choose to print your layout for your print ads. You probably don’t want to see pink instead of red!  Online color printing companies can also provide you some templates for your color printed promotional tools.